FirstBet Review

FirstBet

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Last updated 18 May 2026

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FirstBet is a South African-focused operator suited to bettors looking for horse racing and fixed-odds sports markets. Established in 2017, the site currently holds a global traffic rank of 542 on our index.

Key stats

List rank#542
Daily visits2,810
Established2017
OddsEU, UK, US
OwnerBanzostar (Pty) Ltd

Country guides: South Africa

Our review

Market presence and scale

Owned by Banzostar (Pty) Ltd, FirstBet has been operating since 2017. While it targets an international audience, its primary focus remains South Africa, drawing approximately 2,810 daily visits. This puts it in the mid-tier of our global rankings, providing a stable platform for those who prefer established regional brands over larger global conglomerates.

Licensing and banking

The operator holds a licence from the Western Cape Gambling and Racing Board in South Africa. Transactions are processed exclusively in South African Rand, which may limit its utility for those based outside the region. You can manage your funds using:

  • Visa and MasterCard
  • Instant EFT
  • Ozow

Betting product and features

The sportsbook covers over 28 categories, including esports, Gaelic sports, and entertainment alongside mainstream options like cricket and rugby. The primary focus is fixed-odds betting, supported by live in-play features and a dedicated horse racing section.

Odds are available in EU, UK, and US formats to suit your preference. As with any regulated platform, you should check the operator site for specific regional terms and KYC requirements before registering.