Frank & Fred Review

Frank & Fred

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Last updated 18 May 2026

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Frank & Fred is a Swedish-licensed operator established in 2024 by UnionJack Limited. It primarily serves the Swedish and international markets, currently holding a global traffic rank of 499.

Key stats

List rank#499
Daily visits3,490
Established2024
OddsEU, UK, US
OwnerUnionJack Limited

Country guides: Sweden

Our review

Market presence and scale

Owned by UnionJack Limited, Frank & Fred is a recent entrant to the industry, having launched in 2024. With approximately 3,490 daily visits, it currently sits at rank 499 on our global list. The platform focuses on the Swedish market but also caters to an international audience, offering its services in both Swedish and Norwegian.

Licensing and currency

The operator holds a licence in Sweden, ensuring it meets the specific regulatory standards required for that jurisdiction. All transactions on the platform are processed in Swedish Krona.

Sportsbook features and coverage

The sportsbook provides both fixed-odds and live in-play betting across more than 27 categories. Coverage includes mainstream options like basketball, boxing, and cricket, alongside more specialised categories such as floorball, futsal, and esports. You can toggle between EU, UK, and US odds formats depending on your personal preference for viewing prices.