William Hill Review

William Hill

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Last updated 18 May 2026

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William Hill is a long-established operator suited to bettors seeking a high-traffic platform with a global reach. Founded in 1934, it currently holds a global rank of 34 and serves both UK and international markets.

Key stats

List rank#34
Daily visits363,000
Established1934
OddsEU, UK, US
OwnerWHG (International) Limited

Country guides: United Kingdom

Our review

Market presence and scale

Owned by WHG (International) Limited, William Hill is one of the oldest names in the industry, dating back to 1934. It maintains a significant digital footprint with approximately 363,000 daily visits, placing it 34th in our website traffic rankings. The brand targets a broad audience across the United Kingdom and international territories.

Regulatory reach and banking

The operator is heavily regulated, holding licences in eight jurisdictions including the UK, Malta, Gibraltar, and Nevada (United States). This oversight is matched by extensive banking support for 12 currencies, including GBP, EUR, and CAD. You can fund your account using:

  • Debit cards (Maestro, MasterCard)
  • Digital wallets (PayPal, Neteller, ecoPayz)
  • Mobile and prepaid options (Apple Pay, paysafecard)

Sports coverage and accessibility

You will find over 43 sports categories, ranging from major markets like American football and cricket to niche options such as bandy and chess. The platform supports 16 languages and provides odds in UK, EU, and US formats. While the primary focus is fixed-odds betting, live in-play options are standard. Check the operator site for specific terms and local KYC requirements.